A plea for collaborative Transmedia learning

by April Arrglington on April 3rd, 2012

Now that there are only 10 days left in The Miracle Mile Paradox Kickstarter campaign, I wanted to take a minute to go over the importance of this project in the local Transmedia landscape and why you should be invested in supporting it.

So, for some reason it seems that this is the year of Transmedia in Los Angeles. A whole bunch of Transmedia events are going to be taking place localy, culminating in October with the second annual Storyworld conference. 

Everyone in Transmedia LA agrees that is vital for our members to step up when it comes to educating the local entertainment community about Transmedia. It's not enough to have a Transmedia panel in every single festival or entertainment conference. We need to showcase case studies and local projects for a better understanding of what Transmedia is and all its possibilities. 

The team behind #mmparadox is hoping that by running this experience over the summer we as a group could help detract people from the definition debate and into a more tangiable understanding of the term by experiencing something available in our own back yard. 
In addition, #mmparadox is possed to be educational in two more levels. A lot of members of Transmedia LA have never developed an intricate Transmedia project before. So we figured that the best way to learn how to set up a complex project (like an ARG) was to create one and learn by making. We have set up the educational track so that half of the members will be producing the project hands-on, and the other half would act as consultants and mentors.  

In addition, we are developing this project through a series of workshops designed to break down the production process step by step. We plan to have an account of each of these workshops and  the project's complete progress in our main site. That way this can be an educational experience not only for our local group, but also for the transmedia community around the world.

Please consider the value of this collaborative learning project, and how it impacts all of us in the Transmedia community. I urge you to take a moment, pledge and spread the word.  


Posted in ARG    Tagged with #mmparadox, Transmedia LA, #SWC12


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